Jay Kaslo is a creative/curative soul who’s been working as a design director / motion graphic artist forever and a day. He’s done award-winning work for high-profile clients such as IBM, Levi’s, Nokia, Gilt Groupe, and The New York Times. In 2013, he founded PLUX, a multi-disciplinary collective devoted to creating media, products, and experiences for clients and audiences at large.
Having grown up as a 1st-generation Indian American + preacher’s kid + Army brat (living in Germany for 6 years), clearly his worldview was going to be outside any norm. His journey into adulthood was a gradual, yet radical transformation as he shed the artifice of what life was “supposed to be” and sought out the possibilities of what life “could be”.
Although he loved drawing as a child, a career in the arts would’ve been a rather preposterous notion to his conservative Indian parents. Thus, armed with AP Calculus credits he went off to Northwestern University to obtain an engineering degree. He did indeed finish college with a B.S. in industrial engineering, but enticed by the lure of the World Wide Web, he taught himself Photoshop/HTML/Flash and upon graduating landed a junior designer position at Phoenix Pop in San Francisco.
In those early days of the Internet, Jay began receiving notoriety for what he was doing with introversion.com. Well before Facebook, YouTube, Instagram and the like, he blogged about his life — not via standard text-based articles — but with drawings, videos, photos, animation, and interactivity. It was a fresh format, something that no one else was doing at the time… and it opened up a plethora of opportunities. He was a panelist at Webzine 2000. He was featured on Kaliber 10000 (k10k.net) and Design is Kinky, amongst other notable publications in the emerging web design community. He was also invited by Digital Vision (now owned by Getty Images) to create a 30-image graphic title alongside prolific digital artists like Gmunk, Mike Young, James Widegren, and Jens Karlsson.
In early 2002, Jay entered into a love/hate relationship with New York City. After a few months of honeymoon phase, he began permalancing at R/GA… where he worked with and befriended some of the best & brightest in the industry for 5 glorious years. Though work was all-consuming at times, he still tried to make time to pursue his various creative passions. In 2005, he directed his first short film “Make or Break” in the AAFilmLab 72 Hour Shootout. It qualified as one of the top 10 films and was thus screened at the 28th Annual Asian American International Film Festival. In 2006 he waged digital warfare in the Cut & Paste design competition. In 2011 he (temporarily) escaped the world of client work by attending the Takt artist residency in Berlin.
In his 30’s he has continued the process of creative exploration and self-actualization… getting more in touch with his true identity, figuring out his priorities and being faithful to them, and fabricating a life he enjoys daily and after all is said and done, he will be proud of.
LOVE / HATE
1977: Hello world. (Ft. Leonardwood, MO)
1978-1981: Hanau, Germany.
1981-1982: Ft. Monmouth, NJ.
1982-1984: A.P.G., MD.
1984-1986: Ft. Eustis, VA.
1986-1992: Yorktown, VA.
1992-1995: High school in Augsburg, Germany.
1994: Fell in love. Heart broken.
1995-1999: Northwestern University. Go Cats.
1999: Featured on Kaliber 1000 (k10k.net)
2000: Featured on Design is Kinky.
1999-2001: San Francisco.
Panelist at Webzine 2000.
2001: Began audio/visual blog format for introversion.com
2001: "Rayform" title for Digital Vision.
2002: "Slice" title for Digital Vision.
2002: NYC. The love/hate relationship begins.
2004: NYC 2012 Olympics bid animation plays on digital signage throughout the city.
2005: Directorial debut screens at Asian American
International Film Festival.
2005: First trip to Japan (Tokyo & Hiroshima).
2006: Cut & Paste design competition.
2006: Apartment featured on an HGTV episode of "Freestyle".
2007: Left R/GA and began doing broadcast work for Fuse TV, BET, Dymo, Brooklyn Brothers, and the New York Times.
2007: Edited all brand videos for Gilt Groupe and created their now famous chime sound.
2007: "Love Gun" published in VORMATOR book.
2007-2009: Exit church.
2009: Featured in IdN Magazine.
2009 (Sep-Oct): Jet Blue ALL YOU CAN JET.
2009 (Oct): First trip to Europe since high school in Germany. Amsterdam -> Frankfurt -> Braunschweig (BOTY!) -> Berlin.
2009 (Dec): PS3 for Christmas. A FIFA career is born.
2010: Twitter Film screening and featured panelist at NYIT Film Festival.
2011: Attended Takt Artist Residency in Berlin.
2013: Founded PLUX.
2013: Logo/brand design for TAPIN.
2014: Taught Holistic Interaction Design course at General
2014: OWN HAPPY art installation.
2014: Film titles for "Silenced", a Tribeca Film Festival selection.
2015+: To be continued...
I would rather die of passion than of boredom.
"I'm not in the business. I am the business." (Bladerunner)
Learn from the past. Don't dwell on it.
To live a creative life, we must lose our fear of being wrong.
"You must do what you feel is right, of course." (Obi-Wan Kenobi)
Be happy with what you have, while working for what you want. (Hellen Keller)
Fake it 'til you make it. But don't be fake. #LifeIsTricky
Never consider normalcy
as something to aspire to.
"You better work, bitch."
If you don't do it, someone else will.
Never underestimate the value of convenience.
OWN LESS. DO MORE.
"Pleasure is not a luxury, but a profound psychological need."
LIFE IS AN EXPERIMENT.
TEST YOUR HYPOTHESES.
"Don't just stand there, let's get to it. Strike a pose, there's nothing to it." (Madonna)
They're going to judge you anyway, so... whatever.
Be brave. Take risks. Nothing can substitute experience.
Helvetica. Playing FIFA. Snickerdoodles. All things Japanese. Audrey Hepburn. Dogs. Deutschland. Helmets. Radiohead. Nine Inch Nails. Cards Against Humanity. Dave Chapelle. Bill Burr. Chris Rock. Star Wars. Groundhog Day. Zoolander. The Matrix. Edgar Degas. Chuck Close. Yoshitomo Nara. Banksy. Mesut Özil. Karaoke. Gangnam Style. Pandas. Crayon Pop. Mystery Science Theater 3000. Conan O'Brien. Triumph the Insult Dog. Irreverence.
Racism. Mean people. Cold weather. Slow walkers. Slow drivers. The New England Patriots. Baseball. Caterpillars. Comic Sans. Cantaloupe. Poor customer service. Eggplant.
A noble spirit embiggens the smallest man.
New York City. The love/hate relationship.
I shoot humans.
Quicker. Easier. More seductive.
The beautiful game never looked so good.
That's what shirt said.
In the beginning, yada yada yada...
Love, dating, relationships, sexcetera.
If you'd REALLY like to know how Jay Kaslo thinks & feels, check out his autobiographics.